our work.
luxe & duke
As an illegitimate child of a peasant farmer the odds were against me from the start. Throw the death of one parent and abandonment by the other into the mix and things start to look pretty grim ... And so goes the tale of Luxe & Duke, Auckland's hottest hairdressing salon. Established in the uber trendy Grey Lynn precinct, Luxe & Duke needed a sparkling new identity to define its position in the market and provide a profile to launch and promote the business on.
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Brand Story
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Hero Logo
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Signage
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Stamp
